What is Digital Marketing?
Digital marketing is a term that covers a broad spectrum of marketing processes that make use of digital technology. Although this type of marketing focuses on the use of the internet other sources of digital media are also used such as mobile phones and display advertising. The development of this type of marketing has been in use since the 1990s and 2000s and has changed the way many brands and companies have been marketing their products and services. With the increasing use of the internet in our day to day lives, it has become very important that most companies focus more on digital marketing as there are fewer and fewer people who visit stores.
There are various types of digital marketing processes that you can choose from. It is important that you choose the kind that is most suited to the needs of your business.
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Search Engine Optimisation
This is still the strongest type of digital marketing that you will come across owing to the fact that this is the oldest kind of digital marketing there is. The main aim of this kind of marketing is to get the business higher up on the list of Google searches. This type of marketing is beneficial for most types of businesses. Although there are different ways of doing this the most common method used today is by content marketing.
Pay Per Click Advertising (PPC)
This type of marketing involves sponsored links that are seen in the Google searches or also ads in other search engines like Yahoo or Bing. These are paid advertisements and it will be stopped as soon as you stop paying for it. Thus, it is the only type of digital marketing that is completely short term. Although anyone can be profitable using this type of marketing it is essential that you be very careful when it comes to choosing the agency for this kind of marketing.
Social Media Marketing
This is a great way of promoting your business as everyone is on some form of social media or another. You are also able to directly talk to your customers and help them get to know you and your brand. By providing potential customers more information about the products and services there are higher chances of making sales. Although you can always do it yourself if you are a very small company there are many professionals who specialize in this service.
Content marketing is the ultimate kind of marketing that includes adding great content to your website, public relations, SEO, and Social Media Marketing. By using all of these methods together, you can generate a lot of awareness about your company and make it a success. This content can be for just about anything but is mostly by the addition of good content on the company website in the form of blogs so as to divert the traffic towards your website.
In this kind of marketing, you can relax while someone else takes care of the marketing of the products and services. However, there is a catch, if they are able to bring you sales the affiliate company will share the profits. The commission that the affiliate takes is solely dependent on you and it can either be a percentage of the sale that is made or it can be a flat rate that they charge per product.
If some content you have goes viral then it can turn a company into a success overnight. In order for your content to go viral, you have to do something really weird, incredibly hilarious or something that is trending about a popular topic that can easily be noticed and shared. If the content is shared a lot then that will cause a spike in the amount of traffic that visits your website that will result in a higher number of sales. This is mainly useful for the selling of products as business services do not reach as many people.
This is a relatively new kind of marketing that has caused a lot of excitement in the market. It is like no other type of digital marketing that is in the market but can be equally as effective. In this sort of marketing, you strike a deal with someone that already has a following in the market that you want to target. This person is known as the “influencer” as they have a major influence over many people. By spending a small amount you will be able to reach a larger audience with just a single tweet from the influence.